Digital Defense: 99Pay × Flávio Canto

The Project

Digital Defense

Digital Defense is a series of eight educational videos teaching how to defend yourself against the most common digital scams. But they weren't normal lessons: we picked nobody better than Olympic medallist Flávio Canto to teach you how to defend yourself from these attacks.

Flávio Canto

Olympic bronze medallist, Judo, Athens 2004. Founder of Instituto Reação.

The Series

Eight lessons on the tatami

Each episode puts a real scam on the mat, and Flávio Canto shows you the counter.

Episode 01 / 08

Strong vs Weak Passwords

A simple, playful lesson on how to protect yourself by building a strong password.

Episode 02 / 08

Update the App

Staying protected against the latest scams starts with always keeping your app updated.

Episodes 03 to 08

Selected frames

New lessons drop through the series: six more counters still to learn.

Visual Language

The visual world of Digital Defense borrows its discipline from the dojo: warm light, worn wood, and the quiet confidence of a well practiced form.

Color

A warm, low saturation base: tatami gold and sun amber grounded by dark wood, with gi white as the loudest thing in the room. The campaign's signal yellow cuts through as the one digital, unmistakably 99Pay note.

Tatami Gold#D4A52B

Sun Amber#B77B26

Dark Wood#5B3A20

Warm Timber#8F6A3A

Shoji Paper#E8DFC7

Gi White#F3F0E6

Charcoal#211B14

Signal Yellow#FFE600

Lighting logic

Light behaves like it's motivated by the architecture: shoji screens and windows are the source, not a studio rig.

Daylight hero

Low sun through shoji, hard but diffused key light. Exposure favors skin and gi, bloom is welcome at the windows.

Shadow discipline

Interiors sit one to two stops under the subject. Wood and ceiling fall into warm shadow. Blacks stay dense: that density is the look.

Typography & Motion

Typography

A grotesque built for scale: oversized, tightly tracked headlines paired with a calm, highly legible text face. Big enough to read as a statement, quiet enough to stay disciplined.

Motion

Nothing frantic. Reveals are deliberate and low, like a form practiced a thousand times: precision reads louder than speed.

Moodboard

Reference frames selected for their light, materials, atmosphere and sense of movement.

Reference / Grappling — ReferenceGrappling

Shoji and tatami light study — Found imageShoji + tatami light study

Reference / Hero portrait — ReferenceHero portrait

Reference / Low angle — ReferenceLow angle

Low key judo contrast — Found imageLow key contrast

Brand Mark

Logo design

Three elements, one lockup: built to survive a thumbnail and still hold its ground on a dojo wall.

99Pay wordmark

The brand anchor. Rounded, geometric letterforms carry 99Pay's recognition straight into the campaign.

Defesa Digital type

Bold, condensed capitals: built for authority at a glance, and for legibility at social feed sizes.

The belt

A judogi belt knot doubles as an underline and a symbol: real discipline, applied to a very real, very modern threat.